Why has obesity become such a problem in America and other countries in the early 21st century?We might think differently about our food choices if each calorie cost us 10 cents. At that rate 2000 calories is $200 per day. You sure might think twice about buying a big Mac and fries for $160, leaving you only $40 for the rest of the day!
The easy explanation is: we can afford to be obese.
Higgins asks a second question:
So why haven’t markets emerged to help pace people to lose weight?
In order to be sucessful at weight loss, people need to have a long-term goal broken down into many short-term goals. The long term goal is to lose the weight and maintain that weight for a long period of time. Too many of us yo-yo.
The key is to develop an easy to use inexpensive technology that measures fat content and not just weight.Bev & Mike